A Wholly Owned Subsidiary of Limo Group
India's First PropCo-Anchored Dark Store as a Service Platform

Own the land.
Serve every platform.
Franchise the network.

Limo Mart scouts, fits out, and operates 2,500 sq ft hybrid dark stores across Tier 2 & Tier 3 India — then licences them simultaneously to Blinkit, Zepto, Instamart & Amazon Now while running a customer-facing neighbourhood grocery brand from the same premises.

Partner With Limo Mart → How the model works
₹1.5LCr+
India Q-Commerce TAM by 2030
4
Platforms served per store simultaneously
500
Store network target by 2030
44%
Steady-state EBITDA margin per store
PropCo Model ·DSaaS Licence Fees ·GMV Revenue Kicker ·Hybrid Retail + Dark ·Limo Mart Brand ·Franchise Network ·Blinkit Integration ·Zepto Integration ·Instamart Integration ·Amazon Now Integration ·FSSAI Licensed ·Cold Chain Ready ·E2W Rider Bay ·Limo Electric Fleet ·Limo Energy Charging ·Limo Jobs Staffing ·OpenADarkStore Fit-Out ·Tier 2 Expansion ·Tier 3 Pioneer ·Sale-Leaseback Model ·REIT Pipeline ·500 Stores by 2030 ·PropCo Model ·DSaaS Licence Fees ·GMV Revenue Kicker ·Hybrid Retail + Dark ·Limo Mart Brand ·Franchise Network ·Blinkit Integration ·Zepto Integration ·Instamart Integration ·Amazon Now Integration ·FSSAI Licensed ·Cold Chain Ready ·E2W Rider Bay ·Limo Electric Fleet ·Limo Energy Charging ·Limo Jobs Staffing ·OpenADarkStore Fit-Out ·Tier 2 Expansion ·Tier 3 Pioneer ·Sale-Leaseback Model ·REIT Pipeline ·500 Stores by 2030 ·
The McDonald's Model for Q-Commerce

Three layers. One unstoppable platform.

McDonald's doesn't sell burgers — it owns real estate. Limo Mart doesn't just run stores — it owns the dark store infrastructure that every Q-commerce platform in India desperately needs.

Layer 01
🏗️
PropCo — Own the Infrastructure
Limo Mart scouts, secures, and fits out 2,500 sq ft dark store locations across Tier 2 & Tier 3 India under three capital structures — own outright, long-lease with sub-licence, and sale-leaseback at scale. We lock pin codes before platforms arrive.
Own ModelLong LeaseSale-LeasebackPin Code Lock-InREIT Pipeline
Layer 02
⚡
DSaaS — Licence to 4 Platforms
Each store simultaneously licences dark store slots to Blinkit, Zepto, Swiggy Instamart, and Amazon Now on a hybrid pricing model — base monthly licence fee plus GMV kicker above threshold. ₹1.5L × 4 platforms = ₹6L/month base from a single store.
Base Licence FeeGMV KickerMulti-PlatformAPI IntegrationManaged Staff
Layer 03
🛒
Limo Mart — Customer-Facing Retail
A genuine neighbourhood grocery brand — walk-in retail, private label SKUs, 30-min local delivery app, and B2B supply to local restaurants. The ApnaMart-style hybrid that serves walk-in customers and Q-commerce order fulfilment simultaneously from the same 2,500 sq ft.
Walk-In RetailPrivate LabelLimo Mart AppB2B Supply30-Min Delivery
The 2,500 sq ft Standard Format

One store. Four zones.
Five revenue streams.

Every Limo Mart location is engineered as a multi-use infrastructure node — activating retail revenue, DSaaS licence fees, delivery income, and intra-Limo Group revenue simultaneously.

Floor Plan — 2,500 sq ft

Zone A
Customer Floor
800–1,000 sq ft
Zone B
Dark Fulfilment Bay
1,200–1,500 sq ft
Zone C
Cold Room
200–300 sq ft
Zone D
E2W Rider Bay
100–200 sq ft

Standard format deployable in Tier 1 fringe, Tier 2, and Tier 3 cities. Pure-dark variant (no Zone A) available for non-street-facing locations.

🛒
Zone A — Limo Mart Customer Floor
Revenue: Retail margin (18–50% on FMCG & private label)
Walk-in neighbourhood grocery. Everyday essentials, local produce, private label SKUs. Differentiates us from pure dark stores and enables retail zoning classification.
⚡
Zone B — DSaaS Dark Fulfilment Bay
Revenue: ₹6L+/month base licence fees from 4 platforms
Q-commerce pick, pack & dispatch bay. All 4 platforms share this zone on shift rotation — maximising asset utilisation per square foot. WMS-integrated, racked, cold-chain-connected.
❄️
Zone C — Shared Cold Room
Revenue: Shared across retail + Q-commerce (no separate charge)
Walk-in cold room serving both retail perishables and Q-commerce fresh categories. Pre-fabricated unit, FSSAI-compliant, temperature-monitored 24/7.
🛵
Zone D — Limo Electric Rider Bay
Revenue: ₹18–28 per delivery via Limo Electric subsidiary
4-port Limo Energy EV charging bay. All delivery riders — serving Q-commerce platforms and Limo Mart app — dock, charge, and dispatch from Zone D. Every store is a Limo Electric fleet node.
The opportunity

The fastest-growing real estate asset class in India's history.

Q-commerce is exploding. Tier 2 expansion is mandatory for every platform. And nobody is building the infrastructure. Until now.

₹1.5LCr
India Q-Commerce TAM by 2030
40%+ CAGR · Industry consensus 2025
7,500
Dark stores projected by 2030 — from ~2,525 today
Source: Savills India, Dec 2025
5,000
New stores needed — none of the platforms can build them fast enough
The gap Limo Mart fills
67%
Of all online grocery orders now via quick commerce
Source: Industry data, 2024
🏙️
The Tier 2/3 white space
Every major platform has announced Tier 2 and Tier 3 expansion as their primary growth vector for 2025–2027. And every single one is struggling to execute. No standardised dark store product exists in smaller cities. Landlords are unfamiliar with Q-commerce specs. Compliance takes 60–120 days. Platform teams are HQ-heavy. Limo Mart is the answer — already there via Limo Bike franchise network in 30+ cities.
📈
Platform expansion race is accelerating
Blinkit has announced 2,000 stores by 2026 — currently at ~700. That's 1,300 new stores in 24 months. Zepto and Instamart have similar mandates. Most of those stores will be in cities where they have zero real estate relationships, zero compliance bandwidth, and zero local ops. Limo Mart fills the entire gap — fitted store, licensed, staffed, fleet-ready in 30–45 days.
🏗️
Dark stores as a real estate asset class
India's ~2,525 dark stores collectively occupy nearly 13 million sq ft of commercial space — a figure set to triple by 2030. The sector is projected to employ 500,000–550,000 people. For PropCo investors, the window to lock in pin codes before Q-commerce density makes prime locations scarce is closing. Limo Mart is executing this play right now.
🔒
The pin code lock-in moat
In any Tier 2 city, there are 3–5 viable 2,000+ sq ft commercial premises within 1.5 km of the highest-density residential cluster. Limo Mart signs long-term leases on these premises before any platform arrives. When Blinkit finally decides to enter Nashik Gangapur Road or Vizag MVP Colony, there is exactly one compliant, fitted, FSSAI-licensed dark store available — and it belongs to Limo Mart.
DSaaS Revenue Architecture

How Limo Mart makes money from every store.

Five revenue streams per store. Four platforms paying simultaneously. One Limo Mart team managing everything.

Revenue ComponentStructurePer Store / Month
DSaaS Base Licence Fees ₹1.5L–₹3L × 4 platforms ₹6L – ₹12L
GMV Kicker 0.8–1.5% of platform GMV above ₹15L threshold ₹80K – ₹2.4L
Limo Mart Retail Walk-in + private label + B2B supply ₹5L – ₹8L
Limo Electric Delivery ₹18–28 per delivery × ~3,000 orders/month ₹54K – ₹84K
Staffing Managed Service ₹25K per FTE × 8 FTEs (via Limo Jobs) ₹2L
Total Monthly Revenue Steady state — Month 18+ ₹14L – ₹25L
Multi-platform stacking: Base licence fees from 4 platforms are additive. ₹1.5L × 4 = ₹6L/month in fixed contracted revenue from a single store before GMV kickers, retail, or fleet income. A platform that declines our DSaaS offer doesn't just lose a vendor — they lose the pin code. In Tier 2 cities where viable dark store locations are scarce, saying no to Limo Mart means not entering that market for 12–18 months. That is leverage.
EBITDA — Steady State (Month 18+)
44.6%
Per-store EBITDA margin at Month 18 run rate. ₹7.9L EBITDA on ₹17.7L revenue. Lease model, Tier 2 city, 4 platforms live.
Capex — Lease Model (Tier 2)
₹67L
Average all-in capex per store on the lease model — fit-out, cold room, tech, racking, licences, initial inventory, working capital buffer.
EBITDA Payback Period
~8.5mo
From Month 18 EBITDA run rate. Full capex recovery in under 9 months of steady-state operations — before franchise royalties or intra-group revenue.
5-Year ARR Target
₹900Cr+
500 stores × blended ₹18L monthly revenue × 12 months. Platform GMV served: ₹4,500 Cr+.
Unit Economics

Every rupee, accounted for.

No optimistic projections. No missing cost lines. This is the full P&L for a company-owned Limo Mart store at steady state — Tier 2 city, lease model, 4 platforms live.

Monthly P&L — Month 18+Amount (₹)
DSaaS Base Licence Fees (4 × ₹2L)8,00,000
DSaaS GMV Kickers1,60,000
Limo Mart Retail Revenue6,00,000
Limo Electric Delivery Revenue90,000
B2B Supply Revenue1,20,000
Total Monthly Revenue17,70,000
Rent / Property Cost(1,80,000)
Staff — 8 FTEs via Limo Jobs(2,40,000)
COGS — Retail Inventory(4,20,000)
Utilities (Power, Internet ×2)(55,000)
Maintenance + Consumables(25,000)
Compliance Retainer(10,000)
HQ Overhead Allocation(50,000)
Total Monthly Costs(9,80,000)
EBITDA7,90,000
EBITDA Margin44.6%
Store Capex — Lease Model
₹52L – ₹83L
Midpoint ₹67L. Includes fit-out, cold room, racking, tech, licences, E2W charging bay, initial inventory, and 60-day working capital buffer.
EBITDA Payback
~8.5 months
From steady-state (Month 18) EBITDA run rate. Before franchise royalties or intra-group revenue from Limo Electric, Limo Jobs, or Limo Energy.
Intra-Group Revenue Per Store Opening
₹35–55L
OpenADarkStore fit-out fee + Limo Jobs FTE placements + Limo Electric fleet allocation + Limo Energy charging infra install — before the store has processed a single order.
Franchise Store EBITDA (Year 3)
₹54.6L / yr
31% EBITDA margin for a franchisee at ₹1.74 Cr annual revenue. Payback period ~42 months on ₹55L total investment (including Limo Mart franchise + setup fees).
5-Year Rollout

Phase 0 to 500 stores.
A battle-tested sequencing.

Capital-efficient. Proof-before-scale. Franchise-multiplied. Each phase unlocks the next.

0
Phase 0 — Proof
Q1–Q2 2025 · 1–2 Stores · Pondicherry
Build it once. Build it right.
Company-owned Pondicherry pilot — all 3 zones live from day one. Incorporate Limo Mart as Limo Group subsidiary. Negotiate first DSaaS agreements with 2 platforms (Zepto + Instamart). Document every unit economics data point obsessively. Launch Limo Mart app v1.0 for local delivery. Target: ₹1.5 Cr ARR by December 2025.
Pondicherry Pilot2 Platforms LiveLimo Mart App v1Unit Economics Validated₹1.5 Cr ARR
1
Phase 1 — Validate
Q3 2025–Q2 2026 · 10 Stores · South India
Prove the playbook across 10 cities.
South India rollout: Coimbatore, Vizag, Nashik, Surat, Mangalore, Vadodara, Bhubaneswar, Kochi Fringe. All 4 platforms live using Pondicherry performance data as the pitch deck. First 12-SKU private label range launched. Franchise model documentation completed. Funded from Limo Group seed + MSME debt. Target: ₹18 Cr ARR by December 2026.
10 Cities4 PlatformsPrivate Label LaunchFranchise Docs₹18 Cr ARR
2
Phase 2 — Scale
Q3 2026–Q2 2027 · 50 Stores · Pan-India
Open the franchise. Multiply the capital.
Pan-India expansion: 10 states, 30+ cities. First 10 franchise stores open in H2 2026. Sale-leaseback conversation on Phase 1 assets unlocks ₹35–50 Cr. Series A fundraise for Limo Mart at ₹150–200 Cr pre-money. Private label grows to 50 SKUs. B2B ordering module live. Target: ₹90 Cr ARR by December 2027.
30+ Cities10 Franchise StoresSeries ASale-Leaseback₹90 Cr ARR
3
Phase 3 — Network
Q3 2027–Q2 2028 · 150 Stores · Majority Franchise
Network effects kick in.
150 stores total — 20 company-owned, 130 franchise. 5 platform DSaaS agreements live. Debt against lease receivables funds new city entries. Private label at 20% of total retail revenue. First REIT advisor appointed. BSE SME listing exploration begins. Target: ₹275 Cr ARR by December 2028.
150 Stores5 PlatformsREIT AdvisoryBSE SME Prep₹275 Cr ARR
4
Phase 4–5 — Institutionalise & Dominate
2029–2030 · 300–500 Stores · All Exit Paths Open
500 stores. ₹900 Cr ARR. Three exit paths.
National coverage in 100+ cities. REIT listing packaging 100+ fitted-out assets. BSE SME IPO or NSE Emerge listing of Limo Mart as a retail-tech PropCo. Strategic acquisition conversations with platforms seeking to buy the network. Private label at scale. DSaaS SLA renegotiation from a position of dominance. All exit paths kept open simultaneously.
500 Stores₹900 Cr ARRREIT ListingIPO OptionStrategic M&A
The Franchise Bundle

Become a Limo Mart franchise partner.

After the first 10 company stores prove the unit economics, we open the franchise. You bring the capital and the city. We bring everything else — pre-negotiated platform contracts, brand, ops manual, compliance, tech, fleet, and staff.

📋
DSaaS Contracts
Pre-negotiated access to Blinkit, Zepto, Instamart & Amazon Now — you plug in, we handle the agreements.
✓ Master platform agreements in place from Day 1
🏪
Store Format & Fit-Out
2,500 sq ft hybrid dark + retail layout. Design, fit-out supervision, and vendor empanelment all managed by OpenADarkStore.
✓ OpenADarkStore builds your store end-to-end
🛒
Limo Mart Brand
Right to operate under the Limo Mart retail brand — brand manual, signage, packaging, private label access, and POS system included.
✓ Day-1 brand recognition in the market
👥
Limo Jobs Staffing
AI-powered staff recruitment and payroll management for all store FTEs — no separate HR cost or recruitment overhead.
✓ Trained staff deployed before launch
🛵
Limo Electric Fleet
E2W riders for all delivery fulfilment — Q-commerce orders and Limo Mart app orders — from the Zone D rider bay.
✓ Fleet allocated from Limo Electric local hub
📋
Compliance Stack
FSSAI, fire NOC, municipal licences, labour registrations — Limo Mart compliance team handles all filings and renewals forever.
✓ Zero compliance risk for franchisee
💻
Tech Stack
WMS, POS, inventory system, Limo Mart delivery app, analytics dashboard — Limo Mart SaaS at ₹8,000/month included.
✓ Day-1 operational intelligence
🎓
Training & Onboarding
Store manager + all staff trained at a company-owned store over 2 weeks before your location opens.
✓ 2-week immersion before launch day
📊
Franchisee P&L (Year 3)
Revenue: ₹1.74 Cr/yr  |  EBITDA: ₹54.6L  |  Margin: 31%  |  Payback: ~42 months on ₹55L total investment
✓ Proven unit economics from company stores first

Franchise Fee Structure

Fee TypeAmountFrequencyNotes
Franchise Licence Fee₹10,00,000One-timeNon-refundable · covers brand + system access
Store Setup Fee₹25L – ₹45LOne-timeFull fit-out, cold room, tech infra, signage via OpenADarkStore
Royalty6% of gross revenueMonthlyApplied to retail + DSaaS revenue
Marketing Levy2% of gross revenueMonthlyNational Limo Mart brand fund
Tech Platform Fee₹8,000/monthMonthlyWMS, POS, Limo Mart app, analytics dashboard
DSaaS Revenue Share12% of net DSaaS receiptsMonthlyLimo Mart takes 12% of platform licence fees franchisee earns
Why Limo Mart Wins

Three moats. No single competitor has all three.

First-mover pin code lock-in. Local ops advantage. Balance sheet relief for platforms. The combination is the moat.

Moat 01
📍
First-Mover Pin Code Lock-In
We sign long-term leases on the 3–5 viable 2,000+ sq ft commercial premises in each Tier 2 pin code before any platform arrives. A platform that declines our DSaaS offer loses the pin code — not just the vendor.
→ 12–18 month delay for any platform that tries to go direct
Moat 02
🏙️
Local Ops Advantage
Platforms are HQ-heavy. They cannot send city managers to 50 Tier 2 cities for 6-month setup sprints. Limo Mart is already there via the Limo Bike franchise network — with local real estate relationships, compliance bandwidth, and on-ground ops teams.
→ 30–45 day store launch vs 6–12 months for platforms going direct
Moat 03
💰
Balance Sheet Relief
Q-commerce platforms are valued on asset-light metrics. Real estate CapEx destroys their valuation multiples. Limo Mart carries the capital risk — they pay an OpEx licence fee with zero balance sheet impact. This is not just convenience — it's structurally what they need.
→ We solve their expansion mandate without touching their balance sheet
Moat 04
📋
Compliance Infrastructure
FSSAI, fire NOC, municipal trade licence, Shop & Establishment Act, labour registrations — each takes 60–120 days in Tier 2 cities and requires local CA/advocate relationships platforms don't have. Limo Mart's compliance stack handles all 12 licence types across all states.
→ Full compliance in hand before launch — zero platform bandwidth needed
Moat 05
🔗
Limo Group Ecosystem
Limo Electric (fleet), Limo Energy (charging), Limo Jobs (staffing), OpenADarkStore (fit-out), and Limo Bike (city presence) all activate from every Limo Mart store. A competitor needs to build all 5 from scratch to replicate this.
→ ₹35–55L intra-group revenue per store opening before trading starts
Moat 06
📈
Multi-Platform Revenue Diversification
Each store serves 4–5 platforms simultaneously. Revenue is not dependent on any single platform's survival or expansion pace. Even if one platform exits the market, three others continue paying. This is the opposite of single-customer concentration risk.
→ Platform consolidation risk fully hedged by multi-tenancy model
The Limo Group Flywheel

Every store activates five subsidiaries.

Limo Mart is not a standalone business. Every store is a node that activates and is activated by four other Limo Group companies — creating a flywheel no single competitor can replicate.

🛒
Limo Mart
Anchor — PropCo + DSaaS + Retail
The store itself. Coordinates all five entities from every location.
⚡
Limo Electric
Zone D Fleet Operations
E2W fleet parked in Zone D. Fulfils Q-commerce + Limo Mart deliveries. ₹18–28 per order.
🔋
Limo Energy
EV Charging Infrastructure
4-port charging bay in Zone D. Powers Limo Electric fleet. Charging revenue per kWh.
👥
Limo Jobs
AI-Powered Staffing
Recruits and manages all store FTEs. Platform fee per FTE + payroll processing.
🏪
OpenADarkStore
Fit-Out + WMS Consulting
Designs and builds each store. ₹12–25L fit-out fee + ongoing WMS consulting per store.
The Flywheel: Every new Limo Mart store adds — (1) a delivery anchor for Limo Electric, (2) a charging node for Limo Energy, (3) FTE placements for Limo Jobs, (4) a fit-out project for OpenADarkStore, and (5) a Limo Bike city relationship that unlocks the next city. The combined intra-group revenue from a single store opening is ₹35–55L — before the store has processed a single order. A competitor needs to build all five entities from scratch to replicate this model.
Ready to partner?

Your city.
Our infrastructure.

Whether you're a Q-commerce platform, a franchise investor, a real estate owner, or a city entrepreneur — Limo Mart has a model shaped for you. Tell us your city and we'll respond within 24 hours.

Email us now → 📞 Book a discovery call

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